Author: Danielle

The private rented sector in the UK is experiencing a significant contraction in available housing, with rental listings reaching record lows as more landlords, particularly smaller-scale owners, choose to sell their properties, according to new research from LandlordBuyer. Only around 35% of privately rented homes in the UK are subject to buy-to-let mortgages, meaning the majority of landlords may be mortgage-free or carrying minimal debt. This suggests fewer financial barriers to exit, allowing landlords to sell properties more quickly in response to market or regulatory changes. 34% of letting agents report a surge in landlords selling up, according to recent…

All the hype and buzz around the PPC metric “CPC” tells only half the story. Organisations that focus heavily on CPC often ignore the metrics that actually reflect campaign performance. A lower cost per click means nothing when conversion columns stay blank. There are times when campaigns look “A+” on paper, yet the business outcome is zero. This confuses teams and leads them to optimise the wrong things inside the campaign. To truly evaluate ad performance, the focus must shift from CPC alone to other key metrics. In this blog, we walk through the metrics that reveal real performance and…

Employees may be saving hours each week using AI, but much of that time is being lost to correcting errors, rewriting content, and double-checking outputs, according to new global research from Workday. The report, Beyond Productivity: Measuring the Real Value of AI, finds that while AI tools are delivering clear productivity gains, many organisations are failing to capture their full value. Instead of translating speed into better outcomes, employees are often left fixing mistakes generated by generic AI tools — creating a false sense of efficiency and return on investment. According to the research, 85% of employees say AI saves them between one…

SpheriCann™: the unique cannabinoid capsule developed by 113 Botanicals Medical cannabis firm 113 Botanicals has launched a £2 million fund-raising drive to bring new products to market which will ‘revolutionise’ how the drug is legally prescribed by doctors. The firm – with a production facility based on the South Coast and with a research laboratory at the University of Sussex – plans to bring their ground-breaking products to patients next year. 113 Botanicals has a pre-money valuation of £33 million and the new Crowdcube funding will be used to support the launch of their first product to market, the SpheriCann™ capsule, and…

Investor behaviour in the UK is entering a period of subtle but meaningful transition. The shocks of the past few years have given way to a more stable economic backdrop, yet the choices investors make in 2026 will be shaped by deeper structural forces rather than immediate market movements. These forces influence how people save, where they deploy capital and how they balance risk with long term planning. Together they form a landscape that favours clarity, discipline and a more deliberate approach to building wealth. A Shift Toward Predictable Income After several years of volatility, investors are placing greater value…

TV presenter Monty Halls is backing a new affordable scheme to help businesses show they are benefitting the community. The natural historian – star of BBC series such as Monty Halls’ Great Escape – is supporting WorktoGive – created for SMEs who want to give something back. Firms signing up can join Halls’ The Big Blue Bag initiative where volunteers can take part in hands-on marine conservation such as recording sea temperatures, clearing coastal debris or recording species biodiversity. Monty Halls said: “WorktoGive allows staff to get involved in enjoyable but important conservation projects while their employers fulfill important corporate social…

The New Year should see a shift towards more warm earthy tones with an emphasis on texture and natural materials. There will be a move away from icy greys for softer colours such as terracotta caramel, soft browns and olive tones. Look out for colour drenching in 2026 – where an entire room is painted in a single saturated hue for a bold monochromatic effect – a trend moving away from white-on-white spaces. Interiors expert and former estate agent Laura Rich from the online store Furniturebox explains how you can embrace many of the new 2026 interiors trends – and…

Choosing investment funds from thousands of options available across UK platforms overwhelms even experienced investors. Performance tables seduce with impressive recent returns that may prove unsustainable. Marketing materials promise superior outcomes whilst obscuring mediocre long-term track records. Fund names incorporating terms like “premier,” “select,” or “elite” mean absolutely nothing—they’re marketing, not quality indicators. Navigating this complexity requires reliable filtering mechanisms that genuinely identify quality. Elite-rated fund lists from independent research houses like Morningstar, FE fundinfo, and similar organisations provide precisely this filtering, conducting rigorous analysis that most individual investors cannot replicate. These aren’t marketing ratings—they’re methodical assessments of fund quality…

In the highly competitive landscape of marketing, businesses are constantly looking for strategies that can provide a competitive edge. Customer segmentation tools have emerged as a powerful means for companies to understand their audiences better and tailor their products, services, and marketing efforts to meet specific customer needs. Understanding Customer Segmentation Tools: A Key to Personalized Marketing At its core, customer segmentation is the process of dividing a customer base into groups of individuals that are similar in specific ways, such as age, gender, interests, and purchasing habits. These divisions enable marketers to tailor their strategies to meet the unique…