Zendbox, a leading eCommerce fulfilment services, has reported that later order cut-off times are key to improving conversion rates, fostering customer loyalty, and increasing revenue. With 35% of online orders placed between 4pm and 9pm, Zendbox has responded by launching a 10pm cut-off time, enabling merchants to provide next-day delivery to more customers. This has led to an average 15% increase in conversion rates for clients.
James Khoury, CEO and founder of Zendbox, commented: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
Khoury noted that it is often difficult for eCommerce businesses to implement late cut-off times due to the need for strong technological infrastructure, fulfilment capabilities, and relationships with carriers. “Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough,” he remarked.
Rob Whitfield, founder of Complete Strength, shared how his business has benefited from Zendbox’s 10pm cut-off time. “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time,” Whitfield said.
Zendbox processed over three million orders in 2023, working with leading brands like PRIME, USN, Puresport, and fourfive. Through its Zendportal platform, the company integrates with sales platforms such as Shopify, eBay, and Amazon, helping retailers streamline operations and manage inventory more effectively.
