True Potential‘s tiered platform fees, which replace its longstanding flat-rate structure from 1 October, will reduce the blended charge for clients holding more than £150,000 on the platform, in a move the firm says forms part of a wider programme of technology and platform investment.
For savers and retirees building meaningful portfolio balances, the mechanics are straightforward. Clients continue to pay the existing rate of 0.4% on assets up to £150,000. Assets between £150,001 and £500,000 attract a charge of 0.3%, holdings between £500,001 and £5 million are charged at 0.2%, and assets above £5 million carry no ongoing platform fee at all. The charge is calculated at client level, consolidating eligible assets across all accounts into a single blended effective rate.
To illustrate the practical difference: a client with £400,000 under administration would pay 0.4% on the first £150,000 and 0.3% on the remaining £250,000, rather than 0.4% across the full balance. Clients below the £150,000 threshold will see no change to their platform charge, though they retain access to the firm’s investment, financial planning and technology tools.
Where True Potential tiered platform fees fit in a long-term portfolio strategy
For someone in drawdown or late accumulation managing a self-invested personal pension (SIPP), platform charges compound quietly but persistently over time. True Potential noted that charges on its True Potential Portfolio proposition have fallen by 15% since October 2015, while charges on its Growth-Aligned proposition have fallen by 10% since May 2018. A tiered structure extends that trajectory, though investors should still weigh platform costs alongside investment performance, wrapper flexibility and service quality when reviewing their overall arrangements.
The Growth-Aligned proposition has attracted attention beyond its fee structure. According to Amundi, a key component of its relationship with True Potential is the provision of index-level funds for the Growth-Aligned fund, which carries £7.7 billion in assets under management. For cost-conscious investors, the combination of indexed underlying holdings and a falling platform charge tier is a consideration worth factoring into any comparison exercise, though past cost reductions provide no assurance that the pattern will continue.
Jeff Casson, chief executive of True Potential Investments, described the changes as aimed at improving value for clients as their wealth grows. He said: ‘Our focus is on delivering outstanding value for every client, whether they are just starting out or have been building their wealth with us for years. Today’s enhancement is the latest step in our ongoing commitment to improving that value through a combination of competitive pricing, technology innovation and platform development.’
Technology investment alongside the new charge structure
True Potential said the revised pricing builds on a series of recent investments in platform capability, including cashflow modelling tools and Indigo, its artificial intelligence-powered assistant. Casson added: ‘Alongside continued investment in technology, service and product innovation, tiered charging ensures our pricing remains simple, transparent and increasingly rewarding as clients build their wealth. Together, these enhancements reinforce our commitment to delivering value for money and strong long-term outcomes.’
Whether any platform’s technology offering justifies its cost depends heavily on how a client actually uses those tools. Cashflow modelling, in particular, can be genuinely useful for retirement planning and stress-testing drawdown strategies, but only if the underlying assumptions and inputs are regularly reviewed. Investors should assess what they are paying for in the round, not simply whether the headline platform rate has fallen.
From a risk standpoint, tiered structures can also create a degree of inertia: once a client’s assets cross into a lower-charging band, the incentive to compare platforms diminishes, even if alternatives might offer better value at that level. The Financial Conduct Authority‘s ongoing focus on consumer duty and value for money means platforms face continued scrutiny of whether their charging structures genuinely serve clients’ interests across all asset bands.
True Potential managed £40.7 billion of platform assets as at 30 June 2026 and serves more than 640,000 clients. The new tiered structure takes effect from 1 October, with the first tiered fee deduction scheduled for 9 November.
